Juxtapoz – Insider Kidrobot

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Kidrobot marketing brainiacs, the Toy Baroness and Merryl Spence shed some light on their evil scheme to take over the toy world in this feature story with Juxtapoz magazine.

What began as an unassuming San Francisco storefront, Kidrobot has evolved in the last few years to become the leader of the pack in the collectible vinyl toy market while branching out into apparel, interior design, and other endeavors. We caught up with Merryl Spence and Nichole “Toy Baroness” Lindsay (now Nichole East), the lunatic masterminds behind KR’s explosive worldwide brand image to see if there’s a method to the madness…

Download Clipping: Juxtapoz Oct 2008