NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved have taken a brand new pair of NIKE shoes and using sport as inspiration to challenge their function. The project is documented online and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010 in September. This is a unique project featuring some of the most talented creative individuals, studios and other organizations from the UK and abroad. Check out NIKE78 for more pics and information.